Funny how the watch world has the power to bring people together. Things that would never normally happen, occur because of horology. Take for instance famous American basketball player LeBron James traveling to the small Swiss town of Le Brassus. Never mind that he donned a watchmaker's white coat (if they had one long enough for him). I don't even think basketball is shown on television in Switzerland, and yet there he is in the idyllic Swiss mountains with Audemars Piguet.
It isn't news that LeBron James has been an Audemars Piguet brand ambassador, but just last week Audemars Piguet decided to unveil the official LeBron James limited edition Royal Oak Offshore watch (which I debuted on Forbes right here). Still, the entire situation is remarkably impressive, especially for LeBron. Think about it, global luxury watch maker Audemars Piguet choose an athlete in an American sport to be one of the faces of their brand. American athletes don't exactly have a reputation for being well dignified brand representatives (as indicated by our frequent media-pushed scandals). Yet, in the last 20 years some of them have reached a level where their status as an athlete is just part of their overall appeal.
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