There are two types of luxury watch brands today when it comes to a history of value. There are some brands which ascended to a luxury position after being a tool or instrument watchmaker for many years. This often occurs when their products or technology is technically outdated, but there is still a high-level of appreciation for their products. So to remain in business, these companies reduce production, ideally increase quality, and sell their items as enthusiast products. This is the case for many of today's luxury watches brands. The quartz watch revolution forced them to go up, or get out.
Then there are other watchmakers who have a real history of luxury. These are companies who have often been producing timepieces for the very rich for a very long time. Brands such as this are rare, and most of them are very well known. Examples are brands such as Patek Philippe,Vacheron Constantin, and of course Breguet. What makes these brands extremely legitimate as luxury product makers is that they have been doing so for a very long time. In the case of Breguet, it wasn't so much a desire to make exclusively luxury products back in the 18th and 19th centuries, but rather a reality of what it cost to produce timepieces. These marvels of technology were things only the ultra rich could afford.
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