Hublot’s Miami Heat Partnership

In February 2010, Hublot announced that HEAT guard, Dwyane Wade, would join the "Hublot family," a highly elite circle of Hublot ambassadors who are living legends in their respective disciplines. Wade’s commitment to excellence, which he strives for on and off the court, and his passion for the sport, parallels Hublot’s vast achievements in fine watch making.

Hublot is the HEAT’s presenting sponsor for all premium entrances at American Airlines Arena including Gate 4. In addition, the partnership designates Hublot as the official timekeeper of the Miami HEAT and an official countdown to tip off prior to each HEAT game via the courtside signage system at American Airlines Arena.