Friday, 21 February 2014

Jaeger-LeCoultre Hybris Mechanica Grande Sonnerie Watch


Jaeger LeCoultre Sets Up Dedicated Site For Hybris Mechanica Grande Sonnerie Watch, To Make Case For $2.5 Million Purchase   watch industry news
First of all, I am a big fan of the new Jaeger-LeCoultre Hybris Mechanica Grande Sonnerie watch and the accompanying set. I discussed it at length here when going over the announcement of the Hybris Mechanica. Once again, it is the current most complex watch in the world, comes in a limited edition of just 30 sets. Recently Jaeger-LeCoultre has unveiled the watch itself and the uber display box (the safe), they have also opened a dedicated website to showcase just what the Hybris Mechanica set is all about, focusing of course on the Grande Sonnerie. You can check out the site here. The site is very nice looking and gives you lots of nice little details about the watch that you'd otherwise miss by just looking at it. However, the site is not easy to navigate - another victim of form over function. Just look out for the easy to miss "X" button on the upper right hand corner when you want to go back to the previous page (welcome to a Flash-based nightmare). I am of the firm belief that watch companies will NEVER learn to make websites that they intend anyone to actually enjoyably use. And as I say this, I am speaking also directly to you people at Richemont Group (owner of Jaeger-LeCoultre)!
I highly recommend going to the site and poking around there. You'll find details on all the sonnerie functions and chimes - as well as a bit more about not only how it works, but how to operate the functions as well. This is almost unprecedented as watch companies are notorious for giving you the goods visually without explaining anything. Their excuse? That the sales person will explain all that is necessary to the customer at the time of purchase. Does that really make sense these days? Especially when people are using the Internet more and more to research prospective purchases, not to mention make prospective purchases (also that many watch sales people are...ineffective). So it looks like Jaeger-LeCoultre has started to figure out how to do things - slowly, hopefully surely.

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