L.U.C 1963 is one new stunning and elegant piece, a good balance of traditional with contemporary in design! It is developed to commemorate a key milestone of the Geneva-based company - Chopard, which was acquired by the Scheufele family in 1963 and year 2014 marks the 50th anniversary the family at the helm, moving the brand to new height.
The L.U.C 1963 is a COSC certified Chronometer with Geneva seal (limited to 50 pieces rose gold), powered with a pocket-watch movement which was supposedly to be 'direct descendant' of chronometers which Chopard was still producing in 1963.
“We had a very classical approach, reminiscent of the watches that my father used to make just after the takeover: models with white dials and black Roman numerals. Such was the classic aesthetic of the era and which my father deliberately cultivated,” according to Karl-Friedrich Scheufele, Co-President of Chopard.
The design of the case and dial, font used is consistent with the revamped theme since 2010
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